University of Missouri Columbia
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Mizzou Advantage - Media of the Future
Founded by Mizzou alumni, the online video news agency Newsy.com gives journalism students the chance to monitor, analyze and present the world’s news coverage while learning anchoring and video-editing skills.
The Psychological Research on Information and Media Effects (PRIME) Lab studies how audiences mentally process media content and evaluates the effectiveness of media messaging across multiple platforms.
The Reynolds Journalism Institute is home to MU’s Futures Lab, a real-world testing venue for new journalism and advertising methods and technologies. The lab offers students, faculty and visitors prototype journalism innovations for delivery to media audiences. -
Mizzou Advantage - One Health/One Medicine
Mizzou is one of only five universities in the nation with law, medicine, veterinary medicine and a nuclear research reactor on one campus. In conjunction with world-class research centers for swine and small rodent genetics, these resources create an ideal environment for translational medicine.
Researchers at MU’s Comparative Orthopaedic Laboratory performed the first surgeries to regenerate damaged tissue in dog knees. The procedure is now ready for human clinical trials.
MU is one of 20 members in the National Cancer Institute’s Comparative Oncology Trials Consortium. Member institutions design and conduct clinical trials in dogs with cancer to assess novel therapies. -
Mizzou Advantage - Sustainable Energy
MU’s nationally recognized power plant is a real-world laboratory for researchers and students. In 2012 the plant will unveil a new boiler that runs only on biomass, including Missouri-grown corncobs and switch grass.
The University of Missouri Industrial Assessment Center is one of 26 centers in the United States selected and funded by the U.S. Department of Energy as a resource and service center for industrial energy efficiency. Founded in 2004, it has conducted energy audits on more than 60 Midwest companies, helping each save an average of $80,000 a year.
The Center for Sustainable Energy at MU develops solutions to energy challenges facing the state and the nation. More than 70 MU faculty members are associated with the center, providing expertise in nuclear energy, solar and wind energy, nanotechnology, bio-energy and policy. -
Mizzou Advantage: Food for the Future
MU has 21 research farms, research centers and forests, covering more than 14,500 acres.
Mizzou researchers are creating healthy new food products, including a soy chicken substitute and ice cream with nutrients, such as fiber, antioxidants and pro-biotics.
As of 2011, 17 members of MU’s interdisciplinary plant group have been named fellows to the prestigious American Association for the Advancement of Science. The group brings together scientists in molecular biology, physiology, biochemistry, genetics, biotechnology, evolution, ecology, and computer science to produce innovative research on plant biology.
